The good thing about being too early is you can just wait.
Five years ago, we started Flip Incoming on the premise that prediction markets could revolutionize how we consume news, measure what matters in our economy, and create unbiased institutions by forcing real accountability through financial incentives. At the time, the regulatory landscape seemed like the biggest obstacle, with platforms like InTrade shuttered by enforcement actions and only small-scale academic markets like PredictIt operating under restrictive no-action letters.
We took a break and went our separate ways—we started a company and launched a crypto protocol in the meantime.
But now we’re back.
Today, the landscape has shifted dramatically. Polymarket cleared $2 billion in a single election month, the CFTC unanimously blessed congressional control contracts after Kalshi's decisive court victory, and event markets now appear on trading dashboards alongside traditional assets. Regulatory battles continue—from state pushback to offshore platforms testing the edges—but what was once a fringe experiment has broken into the mainstream.
Who is Flip Incoming for?
Our audience is you — the prediction market trader or observer navigating a rapidly maturing landscape. With mainstream adoption comes new complexity: fragmented liquidity across dozens of venues, opaque pricing, and regulatory battles that shift by the month. A Bloomberg-style terminal for event markets still doesn't exist, which means even veteran traders waste time stitching data feeds and quoting screenshots on X.
That's where we come in. We are your independent newsroom tracking the contracts that move both wallets and headlines. We are building the trader-first data layer this space desperately needs — unified watch-lists, real-time depth across venues, and an "event radar" that flags catalysts at wire speed.
Who are we?
We are a team of software start-up operators with a mix of backgrounds in private equity, business strategy, software development, and software product management. We see prediction markets converting uncertainty into tradeable assets and surfacing the collective judgment of thousands of brains — sometimes smarter, sometimes tragically wrong, always worth the timestamp.
We are not employees of any specific prediction market company and do not consult with them prior to posting. Any opinions or analysis is ours alone based on publicly available data.
What will we do?
The core of our mission splits into two parts: independent journalism and better infrastructure. We'll track the markets that matter — politics, macro, technology, culture — and call out nonsense when the crowd or regulators lose the plot. Behind the scenes, we're building tools to solve the data fragmentation that wastes even veteran traders' time stitching feeds and quoting screenshots.
Our metrics and tooling will evolve based on subscriber feedback. Founding subscribers get early access to data feeds and the opportunity to shape what we build next. We're chronicling the signal, exposing the noise, and building better instruments for anyone willing to price tomorrow.
What does “Flip Incoming” mean?
A 'flip' is common slang for a market switching from projecting one outcome to another. It's particularly meaningful as it usually is driven by a specific event or change in circumstances. Participants in prediction markets learn to love and fear the flip. So do we.
